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Tarela: AI receptionist for WhatsApp and Instagram, built for Latin American local businesses.

Tarela is NOVATOR.AI's live customer-facing product. It answers price, hours, and booking questions on WhatsApp and Instagram with a hard rule against inventing facts and a clear path for the owner to take over. The product supports salons, clinics, dentists, garages, restaurants, spas, gyms, and veterinary practices.

No fabricated prices, hours, or availability — Tarela only answers from data the owner provides
Sensitive messages escalate to the business owner with the conversation context attached
One dashboard for WhatsApp and Instagram, with the owner able to pause Tarela at any moment
Detection of the customer’s language, with automatic translation for the owner
Privacy-first: documented data deletion flow, public data-deletion page, Meta / WhatsApp / Instagram compliance language throughout

Open Tarela Talk to the team